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AdZou & The Missouri Department of Health and Senior Services
My team and I developed a creative campaign with an overall goal of raising the self-esteem of public health. We created this plan book, which details our research and creative strategy for the campaign. As the digital strategist I was responsible for the web content and design, social media, and paid advertising.
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See Tactics 1-3, 6 & 7
Pgs. 84-95 & 102-104
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